How To Launch Your Own Brand

It’s always desirable to have a second source of income, and the health & beauty industry provides ample opportunities for extra money. But should you own your own brand or sell for a direct-marketing company? This blog compares both options. (2nd paragraph)

Direct-marketing companies develop health & beauty products. When you sign up with one, you become their independent affiliate, and your objective is to find people to buy their products. Periodically you will receive a relatively small percentage of each product’s sales price, usually 10 to 20 percent. (Third paragraph)

For the same effort, however, you can sell your own health & beauty product.

It’s always desirable to have a second source of income, and the health & beauty industry provides ample opportunities for extra money. That’s why direct-marketing companies (formerly known as multi-level marketers) have done so well. They develop health & beauty products, and you become an affiliate that finds people to buy their products.

For the same effort, however, you can sell your own health & beauty product—one with your name on the label! You would use the same methods to find customers that direct-marketing salespeople use: selling to friends, family and affiliates, creating or purchasing mailing lists, establishing your own website, exhibiting at fairs and trade shows, etc.
The biggest advantage of OWNING your own brand as compared to selling another company’s brand is your profit margin.

BY THE NUMBERS

Typically, consumers pay $30 for a health & beauty supplement. However, the average cost to make a CUSTOM health & beauty supplement is just $4.50! If you were selling your own brand, then you’d earn $25.50 for every sale. That’s a 500% profit margin! But if you were selling another company’s brand, you’d only earn an average of $6.00 per item, which is just a 20% commission. By selling your very own custom formula, you would expend the same effort yet earn remarkably more money. Additionally, you would be building your own brand and working toward creating long-term income.

WHAT SHOULD YOU SELL?

To help you determine what your first custom product should contain, please see 7 Day Health’s blog story called “Which Formulas Sell Best Today?” This data is available from our home page. In a nutshell, we recommend choosing a market segment that you’re passionate about, or one that you already have a reputation in, or select a popular category within health & beauty and improve on a best-selling formula. And if you have previously sold for a direct-marketing company, maybe there is a product in their inventory that you wish had better ingredients!

WHAT STEPS SHOULD YOU TAKE?

In order of importance, you can complete the following start-up tasks while your custom formula is being manufactured. 7 Day Health can create your custom health or beauty supplement in four to six weeks!

  • Name your new product.
  • Purchase a URL and create a website for this product.
  • Develop a list of potential customers for this product. If your list totals less than 1,000 people, consider starting with 7 Day Health’s ready-made product and investing profits from your ready-made sales toward creating a custom product.
  • Decide whether you would like to be the one to mail your custom products to your customers, or if you’d prefer to have 7 Day Health arrange for drop-shipping of your orders directly to your customers.

It really is possible to conceive of an idea for a health & beauty supplement, and launch a business based on that product in four to six weeks! Over the past fifteen years, 7 Day Health has been doing just that by creating thousands of new products for hundreds of customers. It would be our pleasure to help you launch your own health & beauty product!